Introduction: The Passive Income Myth
Think passive income and “get rich quick” schemes will make you money? That’s all nonsense. But yes, building a scalable Simple Way to Make Money Online is absolutely real and possible. And you don’t need a huge audience or fancy funnels for this. It’s so simple that people find it boring.
Imagine making $6 million just by chatting with strangers on Instagram – between meetings, on a boat, or while working out at the gym. That’s the power of the “Two-Engine Business Model.”
What is the Two-Engine Business Model?
This model focuses on two core areas:
1. The Magnet (Attracting Your Perfect Buyers)
2. The Money (The System to Make Money)
Why do most people fail? Because they don’t know:
- What kind of content to create
- What to say
- How to create an offer
- How to ethically collect payments
Real Example: My friend Mike Brown made $1 million in his first year with just 6,000 followers. Small audiences can make big money too!
Stage 1: Find Your Perfect Buyer
The Wrong Approach
When I was in my 20s, my approach was to just convince anyone. Facebook ads, AdWords, emails – blanket marketing everywhere. Result? Wasted time, and conversations with people who:
- Couldn’t afford it
- Didn’t have the problem
- Had no intention to buy
The Right Approach: Understand Their Pain
Golden Rule: If you can describe your buyer’s pain better than they can describe it themselves, you’ve won.
Who Can You Help?
The best people to help are those you once were. Like:
- Fitness coaches who transformed themselves
- Entrepreneurs who learned from failures
- Experts who succeeded after struggles
Ask These Questions to Understand Your Perfect Buyer:
- What are their goals? (Both expressed and unexpressed)
- What are their dreams?
- What blocks them from taking action?
- What are their fears?
- What keeps them up at night?
- What do they search on Google?
When you understand all this, you become an expert in their eyes.
Stage 2: Create Viral Content
The New Algorithm Game
Followers used to matter, but not anymore! Two big changes have happened:
- Same format across all platforms: Reels, Shorts, TikTok – post one video everywhere
- Interest Graph over Social Graph: Content quality matters, not followers
Meaning: You can go viral even with zero followers if your content is solid!
PSL Framework: The Secret Content Formula
PSL = Point, Story, Lesson
How Does It Work?
- Point (Problem): Identify your buyer’s struggle
- Example: “Are you a health practitioner struggling to get your team to adopt AI?”
- Story: Tell a relatable story
- Example: “A client ran a 30-day AI challenge for their 12-member team. The person who used it most got a $500 restaurant gift card.”
- Lesson (Practical Framework): Give actionable advice
- Example: “To drive AI adoption, motivate, encourage, and reward.”
How to Generate Content Ideas?
ChatGPT Prompt:
Act as a world-class marketer. I want to create content for [your niche] around their challenges with [problem you solve]. Create 25 ideas using Point-Story-Lesson format.
Pro Tip: Look at pre-validated concepts on social media. Get inspired by videos that went viral (don’t copy, get inspired!)
100-Day Challenge
Commitment: For the next 100 days, every day:
- Create 1 video in PSL format
- Post on Reels, Shorts, and TikTok
Stage 3: Be Social – The Power of Messaging
Shocking Reality
People with thousands of followers never DM! Why?
- “Why would I message them?”
- “I don’t have time.
- “No one buys expensive stuff over chat.”
Reality Check: I’ve seen people close $10K, $25K, $50K, even $500K deals over chat!
Instagram Messaging Strategy
Step 1: Open the Conversation
“This or That” Question:
- “Are you here for the content or looking for help growing your business?”
- “Are you here for videos or for recipes?”
Most people will say “both” – and the conversation starts!
Save time by qualifying:
- “How long have you been trying to solve this problem?”
- “Have you set aside a budget to solve this problem?”
Permission to Say No: If they’re not a fit, politely move on. You don’t need to convince everyone.
Stage 4: Get the Order – The Selling Framework
Rule 1: Don’t Release the Pressure Valve
Wrong:
- Customer: “I made $10K.”
- You: “Wow! You’re amazing!”
Right:
- Customer: “I made $10.K.”
- You: “Interesting. What was the profit? Did you raise funds from investors?”
Diagnose like a doctor. Explore the pain, don’t dismiss it.
Rule 2: Get Them in the “Buy Zone“
There are two types of people:
Low Confidence: “Can I really do this?”
- Response: “Perfect! People who are concerned do best because they put in the work.”
Overconfidence: “I don’t think I need this.
- Response: Ask questions that reconnect them to their pain
Rule 3: Present the Offer
Keep It Simple and Clear:
- I copy/paste my offer from a Notes file
- The entire offer is clear in one message
- Confusion = No Sale
Pro Tip: Message me “YouTube offer” on Instagram and get the million-dollar offer template!
Rule 4: Take the Credit Card
When they say “I’m in”:
- Immediately: “Cool. Should I grab the link?”
- Keep the Stripe link ready
- Don’t hesitate to take payment
I’ve closed deals while surfing on a boat. It’s that simple!
Final Strategy: The Online Winning Formula
Blueprint for Success:
- Create Valuable Content
- Educational
- Inspiring
- Problem-solving
- Engage
- Talk to people
- Try to help
- If you can’t, recommend someone else
- Become a Trusted Advisor
- Give consistent value
- Deliver results
- Build trust
30-Day All-In Challenge
Commitment:
- Put your fears aside
- Post videos every day
- Talk to people
This is the lifestyle you dream of – freedom, travel, experiences. All it takes is consistency and action.
Conclusion
The Two-Engine Business Model isn’t rocket science. It’s boring because it’s simple. But simplicity is where the power lies.
Remember:
- Find your perfect buyer
- Create viral content (PSL framework)
- Be social (DM without fear)
- Get orders (confidently)